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Brinckers: our story

Brinckers was born in 2015 with the idea that the design, technique and price of e-bikes should be better. An affordable e-bike of good quality, available to everyone: that is what we strive for. Everyone should have access to an e-bike that ticks all the boxes. And thanks to years of experience in the bicycle market, we know better than anyone what these boxes should stand for!

Brinckers is part of International Bike Group, the company to which one of the largest bicycle shops in the Netherlands, Fietsenwinkel.nl, also belongs. Thanks to the knowledge and experience gained with Fietsenwinkel.nl, our designers are able to create high quality e-bikes that suit your way of life.

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Design & testing

So many people, so many wishes: the customer’s question is and remains the common thread in our story, whether you are a recreational cyclist or a commuter cyclist. Innovation is our top priority: we create bicycles that take into account the latest trends in design and technology. Our designers use all their passion to create the best and most beautiful designs.

But it doesn’t stop at a good design. We test all our bikes in practice through long endurance tests and also in the laboratory: this way we are sure that we offer high quality e-bikes. Only after a Brinckers e-bike has passed all tests, all parts are ordered and production can start. This entire process, from design to delivery, takes about a year and a half!

Design & testing

Keep innovating

The past years we have greatly improved our Brinckers e-bikes. Not only by installing the latest technologies, but it is also a matter of details. Think of replacing screws and bolts that would otherwise rust, or finding the right saddle that is just a little bit more comfortable. We continue to work on the bikes until we feel that they are the best bikes in the market.

We take the bicycles home daily, drive them around the city, or ride long stretches through the woods. If we are not satisfied with something, we immediately contact the factory to make an improvement. Thanks to our extensive knowledge of bicycles, we know in detail what makes our bicycles better and how they can last longer.

Sustainable process

In addition to designing affordable, high quality e-bikes, sustainability is our top priority. Cycling is essential for a healthy future: that’s also why our bicycles must be produced in a responsible manner. This is how we do it:

The packaging in which our bicycles are transported goes back to the factory to be used again
All parts of our e-bikes are shipped by boat (a lot more environmentally friendly than by plane)
The quality components that we use are for the most part made of aluminum (and are therefore easily recyclable)
Parts that are still in perfect condition, but can no longer be sold as new, are used for repairs
All batteries are recycled according to legislation by the Dutch organization Stibat

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Sustainable process

The packaging in which our bicycles are transported goes back to the factory to be used again
All parts of our e-bikes are shipped by boat (a lot more environmentally friendly than by plane)
The quality components that we use are for the most part made of aluminum (and are therefore easily recyclable)
Parts that are still in perfect condition, but can no longer be sold as new, are used for repairs
All batteries are recycled according to legislation by the Dutch organization Stibat

View all bikes

Carefree cycling thanks to our partners

Your fun is the starting point of our design-journey. We strive for the highest quality and to make sure you cycle without any worries, we put together our bikes with care, passion and dedication. Only the best designs will make it to production and we only use high quality parts and accessories.